{"id":15438,"date":"2021-04-16T14:56:36","date_gmt":"2021-04-16T12:56:36","guid":{"rendered":"https:\/\/dev.together-webzine.haulotte.com\/?p=15438"},"modified":"2021-12-02T17:15:29","modified_gmt":"2021-12-02T15:15:29","slug":"2020-2021-balanco-e-perspectivas-para-a-haulotte","status":"publish","type":"post","link":"https:\/\/dev.refonte.together-webzine.haulotte.com\/pt-br\/arquivos-7\/2020-2021-balanco-e-perspectivas-para-a-haulotte\/","title":{"rendered":"2020-2021 Balan\u00e7o e perspectivas para a Haulotte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15438\" class=\"elementor elementor-15438 elementor-14018\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7b67e89a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b67e89a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c53a995\" data-id=\"7c53a995\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2649c6 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2b2649c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2020\/06\/picto-orange.svg\" class=\"attachment-full size-full wp-image-1111\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3e13c2fb\" data-id=\"3e13c2fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-659b33d8 elementor-align-left elementor-widget elementor-widget-global elementor-global-10616 elementor-global-7558 elementor-widget-breadcrumbs\" data-id=\"659b33d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/\">P\u00e1gina inicial<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2ceee74b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ceee74b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-369b7d59\" data-id=\"369b7d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f46685a elementor-widget elementor-widget-global elementor-global-8279 elementor-widget-theme-post-featured-image\" data-id=\"7f46685a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/RTJ-range-4.jpg\" class=\"attachment-full size-full wp-image-14013\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/RTJ-range-4.jpg 800w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/RTJ-range-4-300x200.jpg 300w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/RTJ-range-4-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4a7980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4a7980\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27685c43\" data-id=\"27685c43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-223e4b18 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"223e4b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEncontro com S\u00e9bastien Martineau e St\u00e9phane Hubert\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-65820237 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65820237\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0848f\" data-id=\"5b0848f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79137ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"79137ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4269f357 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4269f357\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3660f603\" data-id=\"3660f603\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-238bccc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"238bccc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-455f08ef\" data-id=\"455f08ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47bcba3 elementor-widget elementor-widget-spacer\" data-id=\"47bcba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74764c elementor-widget elementor-widget-image\" data-id=\"a74764c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"694\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sebastien_Martineau.jpg\" class=\"attachment-large size-large wp-image-14032\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sebastien_Martineau.jpg 800w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sebastien_Martineau-300x260.jpg 300w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sebastien_Martineau-768x666.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">S\u00e9bastien Martineau<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-657e1149\" data-id=\"657e1149\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a11de0 elementor-widget elementor-widget-text-editor\" data-id=\"3a11de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #f9ae00;\">O ano de 2020 foi muito particular em mais de um aspecto, como voc\u00ea analisa a evolu\u00e7\u00e3o dos mercados de equipamentos de eleva\u00e7\u00e3o neste per\u00edodo?<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250e2f4a elementor-widget elementor-widget-text-editor\" data-id=\"250e2f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>S\u00e9bastien Martineau<\/em>: <strong>Antes dessa crise sanit\u00e1ria, j\u00e1 t\u00ednhamos previsto uma queda no ano de 2020<\/strong>. A evolu\u00e7\u00e3o dos nossos mercados \u00e9, por natureza, c\u00edclica, e chegamos, por diversas raz\u00f5es (al\u00e9m de sanit\u00e1rias), ao fim de um ciclo em alta. 2017, 2018 e 2019 foram anos extremamente din\u00e2micos. <strong>No final, e apesar dessa crise sem precedentes, que acentuou essa tend\u00eancia de queda, o balan\u00e7o para os doze meses de 2020 n\u00e3o \u00e9 t\u00e3o ruim. <\/strong><\/p><p>Mundialmente, houve um primeiro trimestre muito forte, alinhado com a din\u00e2mica de 2019, seguido de uma interrup\u00e7\u00e3o brutal na primavera com a grande propaga\u00e7\u00e3o da Covid-19. Depois veio o ver\u00e3o que trouxe um grande impulso. Este \u00edmpeto desacelerou ainda mais no outono e voltou a aumentar de forma muito forte nos \u00faltimos dois meses do ano. <strong>Trata-se, portanto, de mais um ano sanfona do que um ano ruim, durante o qual a Haulotte consolidou sua posi\u00e7\u00e3o comercial mundialmente <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-61883a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61883a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c096a12\" data-id=\"c096a12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86feffe elementor-widget elementor-widget-spacer\" data-id=\"86feffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4a742 elementor-widget elementor-widget-image\" data-id=\"ef4a742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"743\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Stephane_HUBERT.jpg\" class=\"attachment-large size-large wp-image-14042\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Stephane_HUBERT.jpg 800w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Stephane_HUBERT-300x279.jpg 300w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Stephane_HUBERT-768x713.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">St\u00e9phane Hubert<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abaf790\" data-id=\"abaf790\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf5436 elementor-widget elementor-widget-text-editor\" data-id=\"2bf5436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #f9ae00;\">Ser\u00e1 que essas tend\u00eancias se aplicam a todos os continentes? <\/span> <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee320b elementor-widget elementor-widget-text-editor\" data-id=\"6ee320b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>St\u00e9phane Hubert<\/em>: N\u00e3o. As disparidades s\u00e3o significativas entre regi\u00f5es e continentes.<\/p><p><strong>Os mercados da \u00c1sia e Oceania resistiram muito bem e recuperaram um impulso duradouro na primavera<\/strong>. \u00c9 o caso, em particular, da China, um mercado gigantesco. Foi o \u00fanico pa\u00eds que manteve um crescimento positivo em 2020 para a compra de equipamentos. <strong>Vale a pena observar que neste ano a China se tornou o principal mercado (em volume) para equipamentos de eleva\u00e7\u00e3o<\/strong>. Coreia, Austr\u00e1lia e Jap\u00e3o tamb\u00e9m resistiram muito bem e registraram uma demanda constante e sustent\u00e1vel.<\/p><p><strong>A regi\u00e3o do Oriente M\u00e9dio (e \u00c1frica) enfrenta uma redu\u00e7\u00e3o estrutural dos investimentos nos \u00faltimos anos. A crise sanit\u00e1ria s\u00f3 refor\u00e7ou esta queda. <\/strong><\/p><p><strong>A Europa (no sentido mais amplo) resistiu muito melhor do que poder\u00edamos ter imaginado<\/strong>. Fran\u00e7a, Alemanha, Espanha, It\u00e1lia, e mesmo o Reino Unido, mantiveram uma demanda significativa. Foram os pa\u00edses do Norte (Escandin\u00e1via, Holanda) que marcaram uma importante interrup\u00e7\u00e3o.<\/p><p>Finalmente, <strong>a \u00e1rea da Am\u00e9rica do Norte e do Sul<\/strong>, ap\u00f3s um primeiro semestre normal, <strong>foi severamente afetada pela epidemia que continua at\u00e9 hoje<\/strong>. O M\u00e9xico, o Brasil e o Chile entraram em uma fase de crise econ\u00f4mica preocupante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-657bdeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"657bdeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-17de294\" data-id=\"17de294\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a24a5b1 elementor-widget elementor-widget-text-editor\" data-id=\"a24a5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f9ae00;\"><strong>Mais concretamente, como o grupo Haulotte conseguiu \u201cnavegar\u201d durante este ano ca\u00f3tico?<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807d7fe elementor-widget elementor-widget-text-editor\" data-id=\"807d7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>S\u00e9bastien Martineau<\/em><strong>:<\/strong> <strong>Nossos resultados obviamente seguiram as tend\u00eancias de mercado mencionadas acima. No entanto, a atividade global anual do grupo Haulotte resistiu bem<\/strong>. Em primeiro lugar, nossa presen\u00e7a mundial, atrav\u00e9s das 21 subsidi\u00e1rias internacionais que cobrem mais de cem mercados, nos permitiu atenuar a atividade ao longo do ano e reduzir significativamente os impactos da pandemia.<\/p><p><strong>A Haulotte registrou volume de neg\u00f3cios de 439,6 milh\u00f5es de euros<\/strong> em compara\u00e7\u00e3o com 610,8 milh\u00f5es em 2019, uma diminui\u00e7\u00e3o de -27% entre os dois per\u00edodos. E <strong>um resultado operacional atual de + 11,9 milh\u00f5es de euros<\/strong>. <strong>Controlamos nossos custos fixos<\/strong>, sem reestrutura\u00e7\u00e3o ou impacto nos projetos estrat\u00e9gicos do Grupo. <strong>As perdas cambiais mais latentes (ou seja, sem impacto no fluxo de caixa), infelizmente, impactaram significativamente o resultado l\u00edquido, que foi de -27,4 milh\u00f5es de euros.<\/strong><\/p><p>O tamanho do grupo Haulotte (2.000 funcion\u00e1rios), aliado a um m\u00e9todo de governan\u00e7a \u00e1gil implantado h\u00e1 muitos anos, permitiu navegar de forma precisa e \u00e1gil, adaptando-se constantemente \u00e0s condi\u00e7\u00f5es externas. <strong>Conseguimos, em todos os lugares, regular nossa produ\u00e7\u00e3o, nossas redes de distribui\u00e7\u00e3o, implementar efetivamente protocolos sanit\u00e1rios e adaptar os m\u00e9todos e hor\u00e1rios de trabalho de cada um de nossos funcion\u00e1rios<\/strong>. <strong>Esta crise demonstrou a for\u00e7a e a adaptabilidade da Haulotte diante de situa\u00e7\u00f5es complexas.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94997e elementor-widget elementor-widget-image\" data-id=\"d94997e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"314\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sales_per_Activity.png\" class=\"attachment-large size-large wp-image-15395\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sales_per_Activity.png 492w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Sales_per_Activity-300x191.png 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5ab30 elementor-widget elementor-widget-text-editor\" data-id=\"cf5ab30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>St\u00e9phane Hubert<\/em>: Acrescento que, <strong>apesar desse per\u00edodo sem precedentes, lan\u00e7amos v\u00e1rios novos produtos (Star 6 Crawler, HT 16 RTJ)<\/strong>. <strong>Continuamos inovando incansavelmente, e o lan\u00e7amento das plataformas elevat\u00f3rias da linha PULSEO no final do ano<\/strong> \u00e9 um exemplo disso.<\/p><p>Em setembro, investimos na nossa nova sede social, a H3 (Haulotte Higher Headquarters).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9398f8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9398f8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30436d3\" data-id=\"30436d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c92d569 elementor-widget elementor-widget-image\" data-id=\"c92d569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"257\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/HT16_RTJ.jpg\" class=\"attachment-large size-large wp-image-14072\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/HT16_RTJ.jpg 303w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/HT16_RTJ-300x254.jpg 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8575266 elementor-widget elementor-widget-image\" data-id=\"8575266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"252\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Star6_Crawler.jpg\" class=\"attachment-large size-large wp-image-14082\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Star6_Crawler.jpg 302w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/Star6_Crawler-300x250.jpg 300w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e6c053c\" data-id=\"e6c053c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae5039 elementor-widget elementor-widget-image\" data-id=\"7ae5039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"252\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2021\/04\/HS15_18_E.jpg\" class=\"attachment-large size-large wp-image-14092\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6f2df elementor-widget elementor-widget-spacer\" data-id=\"ba6f2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cf92d elementor-widget elementor-widget-image\" data-id=\"16cf92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2020\/06\/H3-coquelicots-bd-300x225.jpg\" class=\"attachment-medium size-medium wp-image-1984\" alt=\"\" srcset=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2020\/06\/H3-coquelicots-bd-300x225.jpg 300w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2020\/06\/H3-coquelicots-bd-768x576.jpg 768w, https:\/\/dev.refonte.together-webzine.haulotte.com\/wp-content\/uploads\/2020\/06\/H3-coquelicots-bd.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8decfd6 elementor-widget elementor-widget-text-editor\" data-id=\"8decfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f9ae00;\"><strong>Para 2021, quais ser\u00e3o, na sua opini\u00e3o, as perspectivas gerais do mercado para os equipamentos de eleva\u00e7\u00e3o?<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa08b7 elementor-widget elementor-widget-text-editor\" data-id=\"5fa08b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>St\u00e9phane Hubert<\/em>: Em todo o mundo, a campanha de vacina\u00e7\u00e3o anunciada e implementada rapidamente dever\u00e1 produzir efeitos nos pr\u00f3ximos meses. <strong>Portanto, esperamos um primeiro semestre ainda lento, mas um segundo semestre muito mais ativo. <\/strong><\/p><p>Do ponto de vista da din\u00e2mica econ\u00f4mica mundial<strong>, a zona \u00c1sia\/Pac\u00edfico, com o mercado chin\u00eas no topo, mas tamb\u00e9m com a Coreia, a Austr\u00e1lia, o Jap\u00e3o e a Europa em uma segunda medida, devem aumentar a demanda mundial<\/strong> de equipamentos de eleva\u00e7\u00e3o. Esperamos que 2022 seja um ano mais s\u00f3lido, com um retorno esperado de crescimento na Am\u00e9rica do Norte e do Sul.<\/p><p>Do ponto de vista regulat\u00f3rio, <strong>o aumento exponencial das <em>\u00c1reas de baixa emiss\u00e3o<\/em> (LEZ), principalmente na Europa e na \u00c1sia, tamb\u00e9m deve impulsionar a demanda por equipamentos 100% el\u00e9tricos n\u00e3o poluentes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17efc24 elementor-widget elementor-widget-text-editor\" data-id=\"17efc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f9ae00;\"><strong>Em particular para a Haulotte, quais s\u00e3o as alavancas de crescimento previstas para este ano?<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ddcd3 elementor-widget elementor-widget-text-editor\" data-id=\"87ddcd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>S\u00e9bastien Martineau<\/em><strong>:<\/strong> <strong>O ano est\u00e1 cheio de not\u00edcias<\/strong>. <span style=\"text-decoration: underline;\"><span style=\"color: #f9ae00; text-decoration: underline;\"><a style=\"color: #f9ae00; text-decoration: underline;\" href=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/pt-br\/noticia\/changzhou-2-um-canteiro-de-obras-que-nao-teme-a-crise\/\">Al\u00e9m da retomada das atividades, estamos construindo uma nova unidade de produ\u00e7\u00e3o em Changzhou (com inaugura\u00e7\u00e3o prevista para 2022).<\/a><\/span><\/span><\/p><p>Al\u00e9m disso, <strong>a Haulotte j\u00e1 lan\u00e7ou a <span style=\"text-decoration: underline;\"><span style=\"color: #f9ae00; text-decoration: underline;\"><a style=\"color: #f9ae00; text-decoration: underline;\" href=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/pt-br\/nossos-produtos\/sigma-16\/\">SIGMA 16<\/a><\/span><\/span><\/strong>, uma plataforma articulada el\u00e9trica que substitui a HA15 IP, e <strong>uma linha Low Access est\u00e1 planejada para o final do ano<\/strong>.<\/p><p>Por \u00faltimo, <strong>nossa oferta mundial de produtos\/servi\u00e7os foi enriquecida com o lan\u00e7amento da <span style=\"text-decoration: underline;\"><span style=\"color: #f9ae00; text-decoration: underline;\"><a style=\"color: #f9ae00; text-decoration: underline;\" href=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/pt-br\/nossos-servicos\/sherpal-a-telematica-em-nossas-maquinas\/\">SHERPAL<\/a><\/span><\/span><\/strong>,\u00a0nossa nova solu\u00e7\u00e3o telem\u00e1tica de <em>gest\u00e3o de frota<\/em>. Esta \u00faltima vem acompanhada por <strong>nosso pacote completo de servi\u00e7os,<\/strong> agrupados e acess\u00edveis em um \u00fanico endere\u00e7o da Web: <a href=\"http:\/\/myhaulotte.com\/\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #f9ae00; text-decoration: underline;\">myhaulotte.com<\/span><\/span><\/strong><\/a>.<\/p><p><strong>Como conclus\u00e3o, 2021 e 2022 ser\u00e1 um grande ponto de virada para a Haulotte na forma de abordar os mercados e a demanda dos clientes: cada vez mais atenta, flex\u00edvel, \u00e1gil e inovadora ilustrando ainda mais nosso lema <em>Let\u2019s Dare Together!<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<script>\n\t\t\t\t(function($) {\n                    \"use strict\";\n\n                    var target = $('.elementor-element-4269f357');\n\n                    \n                    var EaelParallaxElement = 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elementor-top-column elementor-element elementor-element-59a0a4e0\" data-id=\"59a0a4e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356367fd elementor-widget elementor-widget-heading\" data-id=\"356367fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A lire aussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f49a8d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f49a8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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data-e-type=\"widget\" data-widget_type=\"eael-post-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-block-3aaccd24\" class=\"eael-post-block post-block-style-default \">\n            <div class=\"eael-post-block-grid eael-post-appender eael-post-appender-3aaccd24  \"><article class=\"eael-post-block-item eael-post-block-column\">\n        <div class=\"eael-post-block-item-holder\">\n            <div class=\"eael-post-block-item-holder-inner\"><div class=\"eael-entry-media\">\n                        <div class=\"eael-entry-overlay none\"><i class=\"\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/pt-br\/archive-12-pt-br\/ambicao-2025-um-novo-horizonte\/\"\n                        \n                        >\n                        <\/a>\n                        <\/div>\n                        <div class=\"eael-entry-thumbnail \">\n                            <img decoding=\"async\" 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href=\"https:\/\/dev.refonte.together-webzine.haulotte.com\/pt-br\/arquivos-10\/a-pandemia-parece-estar-indo-embora\/\" title=\"A pandemia parece estar indo embora\">\n                                        A pandemia parece estar indo embora\n                                        <\/a>\n\n                                    <\/h2><\/header><div class=\"eael-entry-content\"><div class=\"eael-grid-post-excerpt\"><p>os gestos-barreira continuam<\/p><\/div><\/div>\n                    <\/div><div class=\"eael-entry-footer\"><div class=\"eael-entry-meta\"><\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n\t\t<\/div>            <div class=\"eael-load-more-button-wrap eael-force-hide\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-9aa3720\" data-widget-id=\"9aa3720\" data-widget=\"9aa3720\" data-page-id=\"15438\" 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comunh\u00e3o!<\/p><\/div><\/div>\n                    <\/div><div class=\"eael-entry-footer\"><div class=\"eael-entry-meta\"><\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n\t\t<\/div>            <div class=\"eael-load-more-button-wrap eael-force-hide\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-1b4b2783\" data-widget-id=\"1b4b2783\" data-widget=\"1b4b2783\" data-page-id=\"15438\" data-template=\"{&quot;dir&quot;:&quot;pro&quot;,&quot;file_name&quot;:&quot;default.php&quot;,&quot;name&quot;:&quot;Post-Block&quot;}\" data-class=\"Essential_Addons_Elementor\\Pro\\Elements\\Post_Block\" data-layout=\"\" data-page=\"1\" data-args=\"orderby=rand&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=1&amp;post_type=post&amp;post__not_in%5B0%5D=6806\" data-max-page=\"223\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\"><\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Encontro com S\u00e9bastien Martineau e St\u00e9phane Hubert<\/p>\n","protected":false},"author":10,"featured_media":14013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305],"tags":[],"class_list":["post-15438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquivos-7"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2020-2021 Balan\u00e7o e perspectivas para a Haulotte - Together<\/title>\n<meta name=\"robots\" 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