{"id":8512,"date":"2020-12-23T13:43:33","date_gmt":"2020-12-23T11:43:33","guid":{"rendered":"https:\/\/dev.together-webzine.haulotte.com\/?p=8512"},"modified":"2021-07-28T18:06:43","modified_gmt":"2021-07-28T16:06:43","slug":"haulotte-adopts-a-new-sound-identity","status":"publish","type":"post","link":"https:\/\/dev.refonte.together-webzine.haulotte.com\/en\/archives-en-6\/haulotte-adopts-a-new-sound-identity\/","title":{"rendered":"Haulotte adopts a new sound identity"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Haulotte adopts a new sound identity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tHaulotte has adopted a brand-new sound identity that aims to strengthen the group\u2019s branding of its visual communications. It has already been incorporated into several tools, including the greeting message system and the FCCs. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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More creative, catchier, more appealing: Haulotte\u2019s new sound identity was introduced in September 2020. It is a complement to the corporate style guide and is an integral part of the company\u2019s communications, which must reflect the group\u2019s identity. The sound identity aims to address the entire Haulotte ecosystem, its partners, and customers, regardless of their cultural differences, and to help the company stand out from the competition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It has been incorporated into the voice messaging systems of the Group\u2019s 21 subsidiaries, including the 8 subsidiaries with a \u201cflexible contact center (FCC)\u201d.<\/p>

The FCC is \u201can interactive voice server with pre-recorded messages for different customer paths, ensuring that customers are directed to the right Haulotte contact,\u201d explains Samir Timijja, Digital Project Owner, who deployed the FCCs and updated them to include this new sound identity.\u00a0<\/p>

This identity will also follow the Group to various events (trade fairs, open houses, customer events, etc.), and our sound signature will be used to identify all of our videos. We are open to extending its use to other media as well!!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cA strong, identifiable sound identity, in Haulotte\u2019s image\u201d<\/strong><\/span><\/p>

This sound identity was developed by Lyon-based sound production studio Les Prod, based on detailed specifications. \u201cWe had to create a strong, identifiable sound identity,\u201d explains Philippe Viennet, the studio head. Their work starts with a solid understanding of the brand. Haulotte\u2019s identity includes lifting equipment, a human aspect, and international development.<\/p>

Based on these elements, Les Prod created a basic 3-minute sound identity. Several different variations on the melody were then developed, depending on the medium and use (hold music, soundtrack for a stand at an event, etc.). \u201cWe composed a score that explores the services and the human side of a business that is defined by mobility and elevation,\u201d concludes Philippe Viennet.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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