Haulotte adopts a new sound identity
More creative, catchier, more appealing: Haulotte’s new sound identity was introduced in September 2020. It is a complement to the corporate style guide and is an integral part of the company’s communications, which must reflect the group’s identity. The sound identity aims to address the entire Haulotte ecosystem, its partners, and customers, regardless of their cultural differences, and to help the company stand out from the competition
It has been incorporated into the voice messaging systems of the Group’s 21 subsidiaries, including the 8 subsidiaries with a “flexible contact center (FCC)”.
The FCC is “an interactive voice server with pre-recorded messages for different customer paths, ensuring that customers are directed to the right Haulotte contact,” explains Samir Timijja, Digital Project Owner, who deployed the FCCs and updated them to include this new sound identity.
This identity will also follow the Group to various events (trade fairs, open houses, customer events, etc.), and our sound signature will be used to identify all of our videos. We are open to extending its use to other media as well!!
“A strong, identifiable sound identity, in Haulotte’s image”
This sound identity was developed by Lyon-based sound production studio Les Prod, based on detailed specifications. “We had to create a strong, identifiable sound identity,” explains Philippe Viennet, the studio head. Their work starts with a solid understanding of the brand. Haulotte’s identity includes lifting equipment, a human aspect, and international development.
Based on these elements, Les Prod created a basic 3-minute sound identity. Several different variations on the melody were then developed, depending on the medium and use (hold music, soundtrack for a stand at an event, etc.). “We composed a score that explores the services and the human side of a business that is defined by mobility and elevation,” concludes Philippe Viennet.
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