OPEN UP 2022: A collective success to get higher
After the OPEN-UP, the Together Editorial Committee has interviewed the COMEX members who are in close relationship with our customers. They give us their feedback
Stéphane Hubert, C.S.O.
The OPEN UP “Welcome Home” was, according to the testimonials of our clients, a meeting that will remain in their mind as good memories. This is the best feedback we could get!
Our guests clearly underlined the expertise and the availability of our teammates such as the organization over the 2 days, with a highlight given to the diversity of the workshops and the interactivity: 96% were VERY satisfied in the post- event satisfaction survey.
In this endless challenging world that we are facing, no doubt that our teams are our best asset!
Therefore, I really want to thank the 48 team members and the Event management team who were deeply involved to make it a success. And of course, also all the H3 staff who took part of their time to share with our guests, our customers really enjoyed these moments. One of them has even written: “Your people are excellent. They were extremely friendly and helpful. You could be proud of these people who represent your company.” … So are we!
Patrick Murris, Europe & Africa Managing Director
The OPEN-UP days have been an excellent marketing investment for different reasons, that I could sum up with 3 key words:
- KNOWLEDGE : We can really spend 2/3 full days with customers having their attention only focused on learning what we do, how we do it and why we do it : it drives a full understanding on our strategy, our products , our solutions and our Go to Market
- EMOTION : We increase dramatically relationship with them spending time discussing not only about products & business , but building a truly and sincere relation and driving sympathy towards Haulotte employees .
- BUSINESS : Spending so much time with us they give us the keys to understand exactly the way they decide to buy our brand/products or not. Even if aim of this event is not Signings, we signed a few significant deals or intentions to buy during OPEN-Ups
Carlos Hernandez, Americas Managing Director
I would like to highlight that the OPEN UP means getting closer to our customers, having the opportunity to spend time with them, exchange ideas, concepts, innovation, and also strategy to better work together
Having our customers focus exclusively on us and not being disturb by others such as it happens during other type of big shows is an advantage. Advantage that we need to strength as much as possible to obtain all the possible benefits to keep growing as a company and with our customer.
Customers is the biggest assets of a company, and we need to take care of them.
Damien Gautier, Directeur de la Zone Asie-Pacifique
According to me, holding the OPEN UP in H3 was the special touch of this event in creating a different atmosphere as APME customers seldom have the opportunity to visit us in France and even less in our great new HQ. And I really believe that this type of customer events is the perfect platform for relationship building. Customers truly appreciated and valued to be part of this event and to also have to possibility to interact with Haulotte teams from various horizons (not only their usual contacts)
We have organized several events of this type for the last 10 years and we keep on improving in our organization. Our customers loves this experience that makes us quite special.
