High Spirits on Set
The Communications and Operational Marketing teams once again came up with an original idea on how to showcase the new COMPACT range.
They devised specific roles for four key characters: the buyer, fleet manager, operator and technician. Each one would convey the various expectations placed on a new product.
Employees from the Group brought these characters to life.
Graciete Martins (Purchases), Minh Chan Ly (Purchases), Stéphane Goulois (Communications/Digital) and Jean-Gabriel Blanc (Services) got into their respective characters and played them with aplomb! (You can find out what they thought about it all on the Haulotte Community blog)
Everyone played their part in good spirits even though there were a few hiccups with logistics and getting the machinery on set. The Haulotte teams and the film and photo crew all stood up to the challenge.
Here’s a good opportunity to see behind the scenes of the shoot:
A special shout-out goes to Benjamin Fesquet (Marketing Europe) for his take on Titanic or maybe it was Rio’s Christ the Redeemer… we can’t be sure.
Further reading
Innovation: the Heart of our Ambition
Fostering a culture and spirit of innovation
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The product development process (NPD) gets a new look
The new process for new product development, or NPD, is being finalized.
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The champions of bees
They don't live on the same continent, but they have a common passion for bees. Meet Paul and Xavier
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